Superdrug to Launch 25 New Stores Across the UK in 2025, Boosting Local Retail

Superdrug is set to enhance its retail experience with “best-in-class” shops focusing on beauty treatments and luxury fragrances, driven by strong customer demand. The chain, which boasts 780 locations across the UK and Ireland, plans to refurbish 65 stores this year, expanding in key areas like Luton and Dundee. Notably, their investment in large stores has propelled a 25% sales growth, with in-store beauty studios seeing a 7% increase in 2024. Nigel Duxbury, property director, emphasizes their commitment to enriching customers’ everyday lives through engaging experiences such as ear piercing and manicures. Following their most successful Christmas, Superdrug is poised to transform more communities with a vibrant shopping atmosphere.