Harry’s New Royal Court in California: Can the Sussexes Successfully Rebuild Their Brand?
The Duke and Duchess of Sussex have officially structured their own ‘royal’ household, complete with a communications team, to enhance their brand and manage their public image. Meredith Kendall Maines, a seasoned strategist, will lead a team of 11 based in Montecito, California, and the UK, aiming for a more hierarchical and stable operation. This restructuring comes as Harry and Meghan seek to rehabilitate their reputations amid recent negative publicity, particularly surrounding legal battles and declining popularity.
Each will have their own Chief of Staff: Sarah Fosmo for Meghan’s expanding lifestyle brand, As Ever, and political strategist Miranda Barbot for Harry, who is also planning a new commercial venture. The changes aim to streamline operations, with a focus on aligning both philanthropic and commercial efforts while addressing high staff turnover issues. As Ever, which has released popular products, will see more launches this year alongside ongoing projects like Meghan’s Netflix show and podcast.
Despite criticism regarding their relatable persona, experts believe this new organizational structure should enhance their visibility and effectiveness. With future projects in the pipeline, including Harry’s new initiatives and Meghan’s product expansions, the couple is positioning themselves for renewed public engagement and business success.
FAQ Section
What is the new structure of the Sussex household?
The Duke and Duchess of Sussex have established a hierarchical household with a team led by Chief Communications Officer Meredith Kendall Maines, comprising 11 members dedicated to brand management and public relations.
Why did Harry and Meghan restructure their staff?
They restructured to improve their public image and operational efficiency, addressing concerns about high staff turnover and aiming for a more stable communications strategy.
What are the future plans for Meghan’s brand, As Ever?
Meghan’s lifestyle brand, As Ever, plans to expand its product range and continues its collaboration with Netflix while managing new launches this year.
How will this restructure impact Harry’s future ventures?
The new structure will support Harry’s upcoming commercial ventures and help him align his philanthropic efforts with his brand messaging.
SEO Tags
Royal Family, Duke and Duchess of Sussex, Public Relations, Celebrity News, Lifestyle Brand, Brand Management, Philanthropy, Restructuring, Prince Harry, Meghan Markle
